Ebb&Tyde

Ebb&Tyde - Young Explorers, is a kids concept developed by Square for the Norwegian cruise company Hurtigruten. The challenge was to create a brand that would work for both on-board activities and retail products. In addition it had to appeal to both younger and older kids.

We created a series of characters that older kids could relate to, with a series of animal friends that younger kids would feel connected to. For the retail products we only used the illustrations on products for younger kids, while for the older kids we developed the products that the characters wore and used in the illustrations.

Illustrations by Bjørn Brochmann