AWAN

As We Are Now is a sleep & loungewear brand for modern living. With a forward thinking fashion approach to design and branding, and a love for sustainable, natural high performance fabrics, the brand is on a mission to wake up the tired sleepwear category.

The AWAN sleep & loungewear collection can be worn 24/7, blurring the line between night and daywear. SQUARE created the brand identity system based on a 24-hour digital clock, where communication is built around the concept of timelessness, and to emphasise that the dresses can be worn in any situation around the clock.